Development and Purpose
Coral & Cloud initially began as two characters I designed as mascots for the visual novel company, Glow Art Inc. with Coral (left) serving as a surrogate for its target audience, and Cloud (right) serving as a relatable guy who is in love with his best friend.
They then became beloved characters by the community with many social media campaigns with them achieving virality, eventually garnering enough of a following for an interactive comic and game to be released, all detailed on this page!
Interactive Comic
Written and illustrated by me, Coral & Cloud also became an interactive comic initially created for marketing purposes where readers voted on story outcomes through polls and comments. The project built an engaged community, reached 2,000+ subscribers in under four months, and was noticed by Webtoon staff. A proof of concept for blending narrative design with audience participation and emotional investment.
Click through below to read, and check it out here!
The Game
A visual novel adaptation of the comic, letting players step into Cloud’s perspective. Created in collaboration with a small cross-departmental team, with full creative direction retained to ensure narrative and emotional continuity for the community.
Social Media Marketing
I led the social media strategy for the series, building audience engagement through interactive campaigns and consistent storytelling.
One of the campaigns included a global “Draw This In Your Style” challenge that invited artists to reinterpret the characters—sparking hundreds of submissions and deepening emotional investment in the world. Multiple reels from the campaign went viral, significantly expanding the series’ reach and visibility.